BSoft Modern · v2
Featured product — JS Gourmet 6-piece steak knife set
Hero · in commission
Jessar Industries · Saint-Eustache, QC · Since 1996 Jessar Industries · Saint-Eustache, QC · Depuis 1996

A Canadian story,
in three brands.
Une histoire canadienne,
en trois marques.

Since 1996, Jessar has supplied Canadian retailers with three house brands and a partner catalogue — from JS Gourmet in the kitchen, to Xtricity in light and power, to Jessar Lighting overhead. Family-run. National in scale. Local in temperament. Depuis 1996, Jessar approvisionne les détaillants canadiens avec trois marques maison et un catalogue partenaire — de JS Gourmet en cuisine, à Xtricity en éclairage et électrique, à Jessar Lighting au-dessus. Familiale. D'envergure nationale. De tempérament local.

House brandsMarques maison
Three
ReachDistribution
Coast to coastD'un océan à l'autre
In marketSur le marché
30 yrs
"

Three brands. Thirty years. Ten provinces.
One Canadian distributor — family-run since 1996, supplying retailers from coast to coast with housewares worth carrying.
Trois marques. Trente ans. Dix provinces.
Un distributeur canadien — familial depuis 1996, fournissant les détaillants d'un océan à l'autre en articles ménagers dignes d'être distribués.

Saint-Eustache · Quebec · Canada Saint-Eustache · Québec · Canada
On Canadian counters Sur les comptoirs canadiens

Photographed in Canadian homes,
distributed to Canadian shelves.
Photographiés dans des maisons canadiennes,
distribués sur les rayons canadiens.

Lifestyle hero · in commission
Our brands Nos marques

Three worlds, one distributor. Trois univers, un seul distributeur.

Each house brand operates in its own register, on its own shelf, for its own audience. Together they form Jessar's complete offering to Canadian retailers and the homes they serve. Chaque marque maison évolue dans son propre registre, sur son propre rayon, pour son propre public. Ensemble, elles forment l'offre complète de Jessar aux détaillants canadiens et aux foyers qu'ils desservent.

From the field Sur le terrain

Recent moments. Moments récents.

Lifestyle photography, behind-the-counter footage, and partner installations — collected from across the network. Photographie de mode de vie, séquences en boutique et installations partenaires — recueillies à travers le réseau.

All reels · in commission Toutes les capsules · en cours
Reel · 0:48 Capsule · 0:48
JS Gourmet
A knife at the table Un couteau à table
Reel · 1:12 Capsule · 1:12
Jessar Lighting
Pendant in installation Suspension en installation
Reel · 0:36 Capsule · 0:36
Xtricity
A workshop, lit Un atelier, éclairé
JS Gourmet 6-piece steak knife set
Studio · Featured product
In focus this season À l'honneur cette saison

A knife set built for the table, not the photograph. Un ensemble pensé pour la table, pas pour la photo.

JS Gourmet's flagship — six razor-sharp 30CR13 blades, hand-finished wood handles, and a bamboo box built to live on the counter. Not a holiday gift that disappears into a cupboard. Le produit phare de JS Gourmet — six lames 30CR13 affûtées, manches en bois finis à la main, et une boîte en bambou conçue pour vivre sur le comptoir.

SKU
7-99096
SetEnsemble
6 knives + box6 couteaux + boîte
Made forPour
Retail · GiftingDétail · Cadeau

A starting point for anyone setting a table they expect to keep using. Un point de départ pour qui dresse une table à long usage.

Our story Notre histoire

Family-run.
Canada-based.
On a first-name basis
with most of the people
we work with.
Familiale.
Basée au Canada.
En relation directe
avec la plupart de nos
partenaires.

Jessar Industries was founded in 1996 around a simple idea: that good housewares should reach Canadian homes through retailers who care, and that someone should stand behind every box that goes out the door. Jessar Industries a été fondée en 1996 autour d'une idée simple : que de bons articles ménagers devraient atteindre les foyers canadiens par des détaillants engagés, et que quelqu'un devrait répondre de chaque boîte qui sort.

Three decades later, we operate three house brands — JS Gourmet for the kitchen, Xtricity for light and power, Jessar Lighting for the rooms in between — and a partner catalogue of products that meet our standard. We supply independent retailers and major chains alike, from Saint-Eustache out to the Atlantic and across to the Pacific. Trois décennies plus tard, nous gérons trois marques maison — JS Gourmet pour la cuisine, Xtricity pour l'éclairage et l'électrique, Jessar Lighting pour les pièces entre les deux — et un catalogue partenaire répondant à nos normes. Nous approvisionnons les détaillants indépendants comme les grandes chaînes, de Saint-Eustache jusqu'à l'Atlantique et au Pacifique.

It's distribution work — the kind that takes thirty years to build and one bad shipment to undo. Which is why we still answer the phone ourselves. C'est un travail de distribution — celui qu'il faut trente ans pour bâtir et un mauvais envoi pour défaire. C'est pourquoi nous répondons encore au téléphone nous-mêmes.

— The Jessar family
Owners · Distributors · Since 1996 Propriétaires · Distributeurs · Depuis 1996
3
House brands Marques maison
~1,200SKUs
Active in catalogue Au catalogue actif
10
Provinces served Provinces desservies
30yrs
Distributing since 1996 Distribution depuis 1996
In the press Dans la presse

A story worth telling. Une histoire à raconter.

Jessar's place in Canadian editorial coverage — built one well-told piece at a time. La présence de Jessar dans la couverture éditoriale canadienne — construite un récit à la fois.

Aspirational placements · Goal for next 12 months Placements visés · Objectif sur 12 mois
Decision pending Décision en attente
For consumers Pour le consommateur

Find a Jessar product near you. Trouvez un produit Jessar près de chez vous.

We supply through Canadian retailers across all ten provinces. Use the locator to find the closest store carrying the brand or product you're after. Nous approvisionnons les détaillants canadiens des dix provinces. Trouvez la boutique la plus proche.

Find a retailer Trouver un détaillant
For retailers Pour les détaillants

Carry Jessar in your store. Distribuez Jessar dans votre boutique.

Independent retailers and major chains alike. Apply to carry our house brands and partner catalogue — we'll respond within one business day. Détaillants indépendants comme grandes chaînes. Demandez à distribuer nos marques maison et notre catalogue partenaire — réponse sous un jour ouvrable.

Become a dealer Devenir revendeur

Behind the page

Soft Modern · Homepage v2 · RevShift × Jessar
1

Nav (sticky)

Same pattern as PDP. Sticky at top:0. Sub-brand nav and category nav coexist via the main nav until the sub-brand world pages are rendered (next deliverable).

2

Hero — 4:5 warm panel + Cormorant statement

PDP vocabulary applied: 4:5 warm-panel image with mix-blend-mode multiply, source tag in corner. Right side: oversized Cormorant ("A Canadian story, in three brands."), heritage eyebrow, descriptive lede, two CTAs, hairline meta-row at bottom (Three brands · Coast to coast · 30 yrs).

3

Markline — distribution voice

Replaces v1's manifesto. No curation language. Reads as restraint declaration: "Three brands. Thirty years. Ten provinces. One Canadian distributor." Identifies Saint-Eustache as origin. Heritage + scale + family-run, not "we don't carry everything."

4

Lifestyle moment

Full-bleed editorial breath between markline and brands nav. 21:9 aspect ratio gives it cinematic register. Currently a soft gradient placeholder with overlay text — drops in lifestyle photography when commissioned. Source tag bottom-left signals placeholder state.

5

Brands navigation — the primary nav moment

Three large interactive cards. Each is a 4:5 warm panel + brand body. Hover lifts the card, the brand-color dot in the corner anchors identity, the CTA arrow expands. This is the homepage's main job — route visitors into the right brand world. JS Gourmet is the only one with real product imagery; Xtricity and Jessar Lighting are tagged "Hero imagery in commission."

6

Highlighted reels

3-up grid of 9:16 reel placeholders — for short-form video content (lifestyle, partner installations, behind-the-counter). Each card has a play indicator, brand tag, italic title, and runtime in mono caps. Tagged "All reels · in commission" in the header so the section reads as production-ready when video lands.

7

Featured spotlight (PDP-spec)

Full PDP design vocabulary: 4:5 warm panel with multiply blend, hairline meta-row beam (SKU · Set · Made for), accent-color sub-brand eyebrow with sage dot. Reads as if lifted directly from a PDP — visual continuity is the point.

8

Approach — distribution heritage

Rewritten without curation framing. Distribution work, family-run, 30 years, "stand behind every box that goes out the door." Closing line: "It's distribution work — the kind that takes thirty years to build and one bad shipment to undo. Which is why we still answer the phone ourselves." Signed The Jessar family.

9

Credibility (PDP build-grid)

Hairline 4-col grid using the PDP build-section vocabulary: Cormorant numbers, accent-color tick mark above each cell, mono caps labels below. Numbers framed as restraint: "Three brands. ~1,200 SKUs. Ten provinces. Thirty years."

10

Press (placeholder)

Aspirational. Built as production-ready so when real placements land, they drop in. Tag underneath signals current state honestly.

11

Two paths

Consumer fork (Find a Retailer) tagged Decision Pending — client hasn't confirmed retailer locator. Trade fork (Become a Dealer) is locked.

12

Footer

Standard four-column. Bilingual everywhere, "Made in Canada" tag, brand links route to sub-brand pages. Saint-Eustache cited as origin in the bottom row.

v2 design changes

Container: max-width 1600px frame so the page doesn't sprawl on wide monitors.
Voice: "curation" language removed entirely — Jessar distributes, doesn't curate.
New sections: lifestyle moment, dedicated brands navigation, highlighted reels.
PDP vocabulary applied: 4:5 warm panels, mix-blend-mode multiply, source tags, hairline meta-row beams, oversized Cormorant marks throughout.