BSoft Modern · v3
Jessar Industries · Saint-Eustache, QC Jessar Industries · Saint-Eustache, QC
Issue 01 · Spring '26 Numéro 01 · Printemps '26

A Canadian story,in ten brands. Une histoire canadienne,en dix marques.

For thirty years Jessar has been the family-run distributor behind ten Canadian housewares brands — from JS Gourmet in the kitchen to Jessar Lighting overhead, from Xtricity in the wiring to Beauty Cover on the bathroom shelf. One catalogue. Coast to coast. Depuis trente ans, Jessar est le distributeur familial derrière dix marques canadiennes d'articles ménagers — de JS Gourmet en cuisine à Jessar Lighting au plafond, de Xtricity au câblage à Beauty Cover à la salle de bain. Un seul catalogue. D'un océan à l'autre.

Lifestyle hero · in commission
Family-run since 1996 Familiale depuis 1996
Saint-Eustache, Québec Saint-Eustache, Québec
Ten house brands Dix marques maison
All ten provinces Les dix provinces
Bilingual EN · FR Bilingue FR · EN
Our brands Nos marques

A portfolio of ten, under one Canadian roof. Un portefeuille de dix marques, sous un même toit canadien.

Each brand operates in its own register, on its own shelf, for its own audience. Three flagship lines anchor the portfolio — JS Gourmet, Xtricity, Jessar Lighting — joined by seven specialty lines covering bath, bedroom, cleaning, baking, and aroma. Chaque marque évolue dans son propre registre, sur son propre rayon, pour son propre public. Trois lignes phares ancrent le portefeuille — JS Gourmet, Xtricity, Jessar Lighting — accompagnées de sept lignes spécialisées couvrant la salle de bain, le linge, l'entretien, la pâtisserie et l'aromathérapie.

+ Seven specialty lines + Sept lignes spécialisées
"

Ten brands. Thirty years. Ten provinces.
One Canadian distributor — family-run since 1996, supplying retailers from coast to coast with housewares worth carrying.
Dix marques. Trente ans. Dix provinces.
Un distributeur canadien — familial depuis 1996, fournissant les détaillants d'un océan à l'autre en articles ménagers dignes d'être distribués.

Saint-Eustache · Québec · Canada Saint-Eustache · Québec · Canada
On Canadian counters Sur les comptoirs canadiens

Photographed in Canadian homes,
distributed to Canadian shelves.
Photographiés dans les maisons canadiennes,
distribués sur les rayons canadiens.

Lifestyle hero · in commission
From the field Sur le terrain

Recent moments. Moments récents.

Lifestyle photography, behind-the-counter footage, partner installations — collected from across the network. Photographie de mode de vie, séquences en boutique et installations partenaires.

All reels · in commission Capsules · en cours
Reel · 0:48Capsule · 0:48
JS Gourmet
A knife at the tableUn couteau à table
Reel · 1:12Capsule · 1:12
Jessar Lighting
Pendant in installationSuspension en installation
Reel · 0:36Capsule · 0:36
Xtricity
A workshop, litUn atelier, éclairé
Reel · 0:54Capsule · 0:54
Beauty Cover
A bed, made upUn lit, fait
Our story Notre histoire

Family-run.
Canada-based.
On a first-name basis
with most of the people
we work with.
Familiale.
Basée au Canada.
En relation directe
avec la plupart de nos
partenaires.

Jessar Industries was founded in 1996 around a simple idea: that good housewares should reach Canadian homes through retailers who care, and that someone should stand behind every box that goes out the door. Jessar Industries a été fondée en 1996 autour d'une idée simple : que de bons articles ménagers devraient atteindre les foyers canadiens par des détaillants engagés, et que quelqu'un devrait répondre de chaque boîte qui sort.

Three decades later, we operate ten house brands — three flagship lines (JS Gourmet for the kitchen, Xtricity for light and power, Jessar Lighting for the rooms in between) and seven specialty lines (JS Maison, Beauty Cover, Limpus, Cook & Fresca, IBake, Pop Fluff, and Veraroma). One unified catalogue. One delivery network. One family answering the phone. Trois décennies plus tard, nous gérons dix marques maison — trois lignes phares (JS Gourmet pour la cuisine, Xtricity pour l'éclairage et l'électrique, Jessar Lighting pour les pièces entre les deux) et sept lignes spécialisées (JS Maison, Beauty Cover, Limpus, Cook & Fresca, IBake, Pop Fluff, Veraroma).

It's distribution work — the kind that takes thirty years to build and one bad shipment to undo. Which is why we still answer the phone ourselves. C'est un travail de distribution — celui qu'il faut trente ans pour bâtir et un mauvais envoi pour défaire. C'est pourquoi nous répondons encore au téléphone nous-mêmes.

— The Jessar family
Owners · Distributors · Since 1996 Propriétaires · Distributeurs · Depuis 1996
10
House brandsMarques maison
~2,000SKUs
Active in catalogueAu catalogue actif
10
Provinces servedProvinces desservies
30yrs
Distributing since 1996Distribution depuis 1996
In the pressDans la presse

A story worth telling.Une histoire à raconter.

Jessar's place in Canadian editorial coverage — built one well-told piece at a time. La présence de Jessar dans la couverture éditoriale canadienne — construite un récit à la fois.

Aspirational placements · Goal for next 12 monthsPlacements visés · Objectif sur 12 mois
Decision pendingDécision en attente
For consumersPour le consommateur

Find a Jessar product near you.Trouvez un produit Jessar près de chez vous.

We supply through Canadian retailers across all ten provinces. Use the locator to find the closest store carrying the brand or product you're after.Nous approvisionnons les détaillants canadiens des dix provinces.

Find a retailerTrouver un détaillant
For retailersPour les détaillants

Carry Jessar in your store.Distribuez Jessar dans votre boutique.

Independent retailers and major chains alike. Apply to carry our house brands and partner catalogue — we'll respond within one business day.Détaillants indépendants comme grandes chaînes.

Become a dealerDevenir revendeur

Behind the page

Soft Modern · Homepage v3 · RevShift × Jessar
1

Nav

Sticky at top:0. Inner content max-width 1480px so on wide monitors the brand and links stay grouped instead of stretching to the screen edge. Same pattern across every section.

2

Hero — magazine-cover

Full-bleed atmospheric background (placeholder gradient + texture for now; lifestyle photography will replace it). Massive Cormorant headline ("A Canadian story, in ten brands.") in the center band, framing rules above and below: top row carries the eyebrow ("Saint-Eustache, QC") and Issue tag, bottom row carries the lede + CTAs split across the hairline. NOT the PDP's contained 4:5 panel + side-copy shape — this is brand storytelling.

3

Promise strip

Single-line ink-on-canvas ribbon below the hero. Mono caps, accent dots between items: "Family-run since 1996 · Saint-Eustache, Québec · Ten house brands · All ten provinces · Bilingual EN / FR." Quick credibility anchor without a section.

4

Promotional banners

Three-up promo row per client request and the Month-2 SOW deliverable. Mix of treatments: a full-image featured-collection banner (JS Gourmet new season), an accent-gradient dealer-acquisition banner, and a dark-ink find-a-retailer banner. Each has eyebrow + Cormorant title + CTA. Photography placeholders tagged "in commission."

5

Brand portfolio — all ten

The central asset of the homepage. Three flagship cards (JS Gourmet sage, Xtricity dusty, Jessar Lighting terra) above, full-format with imagery, taglines, descriptions, product counts, and Enter CTAs. Below, a seven-card ribbon for the specialty lines (JS Maison, Beauty Cover, Limpus, Cook & Fresca, IBake, Pop Fluff, Veraroma) — smaller cards with brand name + domain tag + arrow. Hover state lifts each card. Reflects the actual brand architecture per PROJECT.md §6.

6

Markline

Distribution voice. "Ten brands. Thirty years. Ten provinces. One Canadian distributor — family-run since 1996, supplying retailers from coast to coast with housewares worth carrying." Saint-Eustache, Québec, Canada attribution below.

7

Lifestyle moment

Full-bleed editorial breath. 21:9 aspect ratio with placeholder gradient. Tag bottom-left signals current state.

8

Highlighted reels

4-up grid of 9:16 vertical reel placeholders. Each card has play indicator, runtime tag, brand pill, italic title. Now four placeholders (added Beauty Cover) to match the broader portfolio. Tagged "All reels · in commission" in the header.

9

Approach — distribution heritage

Updated to reflect the ten-brand portfolio (three flagship + seven specialty). Closing line: "It's distribution work — the kind that takes thirty years to build and one bad shipment to undo. Which is why we still answer the phone ourselves." Signed The Jessar family.

10

Credibility

4-cell hairline grid: 10 house brands · ~2,000 SKUs · 10 provinces · 30 years. Numbers in Cormorant, accent tick mark above each cell.

11

Press

Aspirational placeholder. Built as production-ready so when real placements land, they drop in.

12

Two paths

Find a Retailer tagged Decision Pending. Become a Dealer locked.

13

Footer

Brand links split into Flagship + Specialty. Saint-Eustache cited as origin.

v3 corrections from v2

Width: bg full-bleed, content contained at 1480px (v2's 1600px frame felt cramped on wide monitors).
Hero: magazine-cover treatment, NOT PDP-shaped. No 4:5 warm-panel-with-side-copy.
Brand count: 10 brands per PROJECT.md §6, not 3. Marquee + ribbon architecture.
Banners: 3-up promotional row added (Month-2 SOW deliverable).
Voice: brand-elevation goals from the brief — premium Canadian distributor, all brands under one unified site, dual conversion.