BSoft Modern · v4
Hero · 1920 × 1080
Jessar Industries Jessar Industries
Saint-Eustache · Québec · Canada Saint-Eustache · Québec · Canada

A Canadian story,
in ten brands.
Une histoire canadienne,
en dix marques.

Family-run since 1996, Jessar is the Canadian distributor behind ten housewares brands — from JS Gourmet in the kitchen to Jessar Lighting overhead. One catalogue. Coast to coast. Familiale depuis 1996, Jessar est le distributeur canadien derrière dix marques d'articles ménagers — de JS Gourmet en cuisine à Jessar Lighting au plafond. Un seul catalogue. D'un océan à l'autre.

"

Ten brands. Thirty years. Ten provinces.
One Canadian distributor — family-run since 1996, supplying retailers from coast to coast with housewares worth carrying.
Dix marques. Trente ans. Dix provinces.
Un distributeur canadien — familial depuis 1996, fournissant les détaillants d'un océan à l'autre en articles ménagers dignes d'être distribués.

The Jessar approach L'approche Jessar
Our brands Nos marques

A portfolio of ten, under one Canadian roof. Un portefeuille de dix marques, sous un même toit canadien.

Each brand operates in its own register, on its own shelf, for its own audience. Three flagship lines anchor the portfolio — JS Gourmet, Xtricity, Jessar Lighting — joined by seven specialty lines covering bath, bedroom, cleaning, baking, and aroma. Chaque marque évolue dans son propre registre, sur son propre rayon, pour son propre public. Trois lignes phares ancrent le portefeuille — JS Gourmet, Xtricity, Jessar Lighting — accompagnées de sept lignes spécialisées couvrant la salle de bain, le linge, l'entretien, la pâtisserie et l'aromathérapie.

+ Seven specialty lines + Sept lignes spécialisées
JS Gourmet 6-piece steak knife set
In focus this season À l'honneur cette saison

A knife set built for the table, not the photograph. Un ensemble pensé pour la table, pas pour la photo.

JS Gourmet's flagship — six razor-sharp 30CR13 blades, hand-finished wood handles, and a bamboo box built to live on the counter. Not a holiday gift that disappears into a cupboard. Le produit phare de JS Gourmet — six lames 30CR13 affûtées, manches en bois finis à la main, et une boîte en bambou conçue pour vivre sur le comptoir.

SKU
7-99096
SetEnsemble
6 knives + box6 couteaux + boîte
Made forPour
Retail · GiftingDétail · Cadeau

A starting point for anyone setting a table they expect to keep using. Un point de départ pour qui dresse une table à long usage.

Our story Notre histoire

Family-run.
Canada-based.
On a first-name basis
with most of the people
we work with.
Familiale.
Basée au Canada.
En relation directe
avec la plupart de nos
partenaires.

Portrait · 4:5

Jessar Industries was founded in 1996 around a simple idea: that good housewares should reach Canadian homes through retailers who care, and that someone should stand behind every box that goes out the door. Jessar Industries a été fondée en 1996 autour d'une idée simple : que de bons articles ménagers devraient atteindre les foyers canadiens par des détaillants engagés, et que quelqu'un devrait répondre de chaque boîte qui sort.

Three decades later, we operate ten house brands — three flagship lines (JS Gourmet for the kitchen, Xtricity for light and power, Jessar Lighting for the rooms in between) and seven specialty lines (JS Maison, Beauty Cover, Limpus, Cook & Fresca, IBake, Pop Fluff, Veraroma). One unified catalogue. One delivery network. One family answering the phone. Trois décennies plus tard, nous gérons dix marques maison — trois lignes phares et sept lignes spécialisées. Un catalogue unifié, un réseau de distribution, une famille qui répond au téléphone.

It's distribution work — the kind that takes thirty years to build and one bad shipment to undo. Which is why we still answer the phone ourselves. C'est un travail de distribution — celui qu'il faut trente ans pour bâtir et un mauvais envoi pour défaire. C'est pourquoi nous répondons encore au téléphone nous-mêmes.

— The Jessar family
Owners · Distributors · Since 1996 Propriétaires · Distributeurs · Depuis 1996
From the field Sur le terrain

Recent moments. Moments récents.

Lifestyle photography, behind-the-counter footage, partner installations — collected from across the network. Photographie de mode de vie, séquences en boutique et installations partenaires.

Reel · 9:16
0:48
JS Gourmet
A knife at the tableUn couteau à table
Reel · 9:16
1:12
Jessar Lighting
Pendant in installationSuspension en installation
Reel · 9:16
0:36
Xtricity
A workshop, litUn atelier, éclairé
Reel · 9:16
0:54
Beauty Cover
A bed, made upUn lit, fait
What's new · Where to find us Quoi de neuf · Où nous trouver

Three doors in. Trois portes d'entrée.

10
House brandsMarques maison
~2,000SKUs
Active in catalogueAu catalogue actif
10
Provinces servedProvinces desservies
30yrs
Distributing since 1996Distribution depuis 1996
In the pressDans la presse

A story worth telling.Une histoire à raconter.

Jessar's place in Canadian editorial coverage — built one well-told piece at a time. La présence de Jessar dans la couverture éditoriale canadienne.

Decision pendingDécision en attente
For consumersPour le consommateur

Find a Jessar product near you.Trouvez un produit Jessar près de chez vous.

We supply through Canadian retailers across all ten provinces. Use the locator to find the closest store carrying the brand or product you're after.Nous approvisionnons les détaillants canadiens des dix provinces.

Find a retailerTrouver un détaillant
For retailersPour les détaillants

Carry Jessar in your store.Distribuez Jessar dans votre boutique.

Independent retailers and major chains alike. Apply to carry our house brands and partner catalogue — we'll respond within one business day.Détaillants indépendants comme grandes chaînes.

Become a dealerDevenir revendeur

Behind the page

Soft Modern · Homepage v4 · RevShift × Jessar
1

Nav

Real Jessar logo + Cormorant wordmark. Sticky at top:0. Inner content max-width 1480px.

2

Hero — full-bleed image with overlay text

Full viewport height (less nav). Shopify-style image placeholder fills the section behind a dark scrim. Overlay text positioned in three rows: top (eyebrow + locale), middle (massive Cormorant headline), bottom (lede + CTAs split across the width). Drop in any 1920×1080 lifestyle photo and the hero is done. No magazine-publication framing.

3

Markline — moved up to position 3

The brand thesis. Moved here from later in the page so it primes everything that follows. "Ten brands. Thirty years. Ten provinces. One Canadian distributor."

4

Brand portfolio — ten brands

Three flagship cards (JS Gourmet sage / Xtricity dusty / Jessar Lighting terra) over a seven-card specialty ribbon. Real logos used where available (5 of 10); Shopify placeholder elsewhere. The architecture reflects PROJECT.md §6 brand mapping.

5

Featured spotlight — restored

One anchor product moment, full editorial treatment. JS Gourmet steak knife set as inaugural feature (real product photo). PDP design vocabulary (warm panel + meta-row beam). Grounds the abstract "ten brands × 2,000 SKUs" claim in one tangible thing.

6

Approach narrative

Two-column. Left: oversized Cormorant statement + portrait placeholder (4:5). Right: prose narrative on distribution heritage, three-decade story, ten-brand portfolio. Signed The Jessar family.

7

Reels

4-up grid of 9:16 reel placeholders. Each card has dark-background Shopify placeholder, runtime tag, brand pill, italic title, centered play indicator. Drop in any vertical video.

8

Banners — moved later

Now position 8, after the page has earned attention. Three banners: New season collection (real product imagery), Become a Dealer (banner placeholder), Find a Retailer (dark-ink with map placeholder). Each = eyebrow + Cormorant title + CTA.

9

Credibility row

Hairline 4-cell grid. 10 brands · ~2,000 SKUs · 10 provinces · 30 yrs.

10

Press

Aspirational placeholder, no apologetic copy.

11

Two paths

Find a Retailer tagged Decision Pending. Become a Dealer locked.

12

Footer

Brand links split into Flagship + Specialty.

v4 corrections from v3

Magazine framing cut — no Issue 01, no Spring '26.
"In commission" copy stripped everywhere — clean Shopify-style placeholders only.
Real Jessar logo in nav.
Real sub-brand logos for JS Gourmet, JS Maison, Xtricity, Limpus, Beauty Cover.
Markline moved up — brand thesis primes the page.
Featured spotlight restored — one anchor product.
Banners moved later — action surface earned.
Cut: promise strip (redundant with credibility), standalone lifestyle moment (absorbed into image-led hero).