Label key Restored — Michael's cut text
New section (native Hyper, no code)
Existing — copy/CTA change or reorder only
Dealer LoginBecome a Dealer
Kitchen and serving range
Focus · Expertise · Success

One supplier. The whole aisle.

Four house brands across kitchen, home, lighting and electrical — 1,700+ products, bilingual packaging, distribution across Canada.

Drinkware program
Focus · Expertise · Success

Programs that perform.

Core volume programs, seasonal refreshes and opportunity buys — a curated assortment built to drive sell-through, season after season.

Cast iron cookware
Focus · Expertise · Success

Built to earn shelf space.

Retail-ready packaging, case packs and the fill rates planograms depend on — from a family-run Québec distributor, thirty years in.

Existing slideshow — copy only: headlines & CTAs go trade-first (no more “Shop drinkware”) Est. Québec · 1996
NEW · thin native multicolumn — the distributor credentials, above the fold
1996Family-run since
4House brands
1,700+Active products
EN·FRBilingual packaging
Coast to coastCanadian distribution
Existing — his mission, verbatim. Unchanged.
Our mission
“Our mission is simple: to provide affordable, innovative & extreme-value, trend-focused products that people will love.”

We focus on inspirational products for the home — dedicated to making every product we bring to market truly exceptional.

Restored wording — his three icon lines, incl. “collaboration and business partnerships”
What we stand for

Three things, every product.

Innovative by design

We create innovative designs that optimize the customer experience.

Authentic & affordable

We capture integrity — pushing the boundaries for authentic, affordable products.

Quality, in partnership

A commitment to quality that prioritizes collaboration and business partnerships.

Restored — his “Who We Are” paragraph (was cut). Native image-with-text.
The Jessar team
Who we are

A forward-thinking team, thirty years deep.

Product developers, designers, marketing and business managers — a forward-thinking team, family-run from Saint-Eustache, Québec since 1996.

We source, warehouse and distribute across all ten provinces — and we sit on the same side of the table as the buyer: what goes on your shelf has to sell off it.

Meet Jessar →
Restored — his full 19-category list (was compressed to 4 cards). Chips = native buttons-with-icon; cards stay.
What we do

“We combine cutting-edge design with bold aesthetics for home products and lifestyle essentials.”

HydrationCookwareTools & GadgetsFood PrepServewareBarwareDrinkwareFood StorageKitchen ElectricsBakewareHome DécorLaundryHome StorageCleaning AccessoriesBathSustainable AccessoriesLighting & ElectricalLampsSmall Furniture
Kitchen

Kitchen & Dining

Cookware · drinkware · serveware · appliances
View the range →
Lighting

Lighting

Fixtures by room · bulbs by base
View the range →
Home & Bath

Home & Bath

Bath · storage · décor · textiles
View the range →
Electrical

Electrical

Power · cords · switches · boxes
View the range →
Existing — unchanged. Portfolio = vendor credibility.
The house brands

Four houses, one standard.

Explore our brands →

Every Jessar brand earns its place on the shelf — and keeps its own world.

JS Gourmet
JS Gourmet
Kitchen & cookware
835 products
JS Maison
JS Maison
Home & textiles
230+ products
Jessar Lighting
Jessar Lighting
Fixtures & bulbs
254 products
Xtricity
Xtricity
Electrical
483 products
Restored — his “What We Do Best” block (was cut entirely). The B2B core: programs, buys, private label.
For retail & business partners

What we do best.

The capabilities behind every partnership — from first sample to weekly replenishment.

01

Global sourcing

Innovative, value-driven products sourced worldwide — vetted factories and managed QC behind every line.

02

Quality, elevated

We elevate quality and enhance features — added value for customers who expect more for their money.

03

Design & packaging that sells

Trend-setting products with inspirational design and packaging, built for perceived value on the shelf.

04

Core volume programs

Developed and managed year-round — the anchor assortments a department is built on.

05

Regular & opportunity buys

Everyday replenishment plus opportunity buys — at the right price points, every time.

06

Private label programs

Private programs and packaging developed under your banner — design to delivery, end to end.

Existing sections, moved UP — retail proof belongs beside the capabilities, not at the bottom
Trusted by Canada's retailers
On the shelf
On the shelf · national retail
In-store display
Front-of-store display
Table program
Seasonal table program
Heritage
Thirty years at retail
New arrivals
New-arrival endcap
On the shelf
On the shelf · national retail
In-store display
Front-of-store display
Table program
Seasonal table program
Heritage
Thirty years at retail
New arrivals
New-arrival endcap
Existing — unchanged. Case packs · bilingual · fill rates: already the strongest B2B copy on the page.
Production and distribution
Inside Jessar

Thirty years of getting it on the shelf.

Family-run since 1996, Jessar sources, warehouses and distributes housewares across all ten provinces — with the bilingual packaging, case packs and fill rates that retail demands.

Where our products are made: partner factories and a production process we stand behind — from tooling and molding to assembly and final QC.

— The Jessar family, Québec
See how our products are made →
Existing — his “Better living & lifestyle” quote stays as the chapter head; lifestyle run trims 5 → 2 on the homepage (the rest live on category pages)
Better living & lifestyle

“We are passionate in everything we do — functionality, accessible pricing and affordable ways to create enjoyment and satisfaction.”

Existing — kept. Reads as range-depth proof for a buyer, not a shopping pitch.
Kitchen lifestyle
Kitchen & Dining

The kitchen, in depth.

From small appliances to cast-iron cooking, drinkware to toasters — the range that fills a whole kitchen department, not just a shelf.

Cast iron
Cast iron
Air fryer
Small appliances
Drinkware
Drinkware
Toaster
Toasters
View Kitchen & Dining →
Lighting lifestyle
Existing — kept (copy CTA → “View”). Morning / Home&Bath / Cast-iron chapters move off the homepage.
Lighting

Light that sets the room.

Smart, warm, interior — table lamps, fixtures and the bulbs behind them, made to make a space feel like home.

View Lighting →
Existing — unchanged. “Refreshed every merchandising cycle” already speaks retail.
In focus this season

Spring, across the catalogue.

Three rooms, three brand worlds, one season — refreshed every merchandising cycle.

Tabletop
The table, set.JS Gourmet · tabletop
Textiles
Soft season.JS Maison · textiles
Lighting
Warm light.Jessar Lighting
Existing — his “Drive Growth & Collaboration” copy. Unchanged.
Drive growth & collaboration

A curated assortment of high-performing products.

We value our retail and business partnerships — and everything we offer delivers on our promise of quality and innovation.

New arrivals
What's new

New arrivals, every season.

The latest across all four brands — fresh lines, fresh colours, retail-ready.

See what's new
Become a dealer
For your store

Stock what sells.

Case packs, bilingual packaging, national distribution — and a price list one inquiry away.

Become a dealer
Existing — unchanged, compact.
In the press

“A thirty-year Québec success story, quietly stocking the country's shelves.”

— outlet · awaiting client press list

Existing close + dealer CTA pair added
Jessar · family-run since 1996

Celebrating what matters most — making every house feel like home.