Full treatment pilot — Michael's five deliverables

Higgsfield · 3 items · Product shot / Lifestyle / Features / 360 / AI Video · 2026-06-12

Three items from the hero pilot run through Michael's full request stack, each generation locked to the SKU's real packshot. Stills are 1:1 validation res (keepers get the upscale + finishing pass). The cutting board (7-99479) was held back — flat geometry gives a weak 360 and thin feature material; it keeps its square hero and can take the stills stack later. All nine stills were first takes.

4-Slice Touchscreen Toaster

7-99699 · Veraroma

reference packshot (current hero)

1 · Product shot

Ivory seamlessfull res

2 · Lifestyle

Breakfast scene · widefull res

3 · Features

Touchscreen detailfull res

4 · 360 animation

Queued behind the kettle test — Kling orbit validated at 10–12 cr, runs on your go.

5 · AI video (influencer, 9:16 + audio)

Generated & paid (60 cr) — the job ran inside Marketing Studio, so it lands in your Higgsfield UI → Marketing Studio tab, not in this feed. Check there; if it's good we pull it onto this page.

3L Stovetop Whistling Kettle

7-99603

reference packshot (current hero)

1 · Product shot

Ivory seamlessfull res

2 · Lifestyle

Tea time · lit range, steamfull res

3 · Features

Whistle cap + handlefull res

4 · 360 animation — Kling 3.0, 8s, first take, 10 cr

Turntable orbit · 720×720mp4

5 · AI video (influencer)

Not yet run for the kettle — toaster goes first; same recipe applies on your go. (Three extra kettle orbit takes from Marketing Studio are also waiting in your UI tab — already paid, compare against the Kling take.)

Enameled Cast Iron Round Casserole

7-99646

reference packshot (current hero)

1 · Product shot

Ivory seamlessfull res

2 · Lifestyle

Farmhouse dinner · candlelightfull res

3 · Features

Lid handle + enamel rimfull res

4 · 360 animation

Queued — runs on your go (10–12 cr, Kling recipe).

5 · AI video (influencer)

Queued — runs on your go.

Measured cost per deliverable (tonight's actuals)

Deliverable	Engine	Cost / unit	Status
Product shot (1:1, 1K)	DTC Ads image	2 cr	3/3 first take
Lifestyle (1:1, 1K)	DTC Ads image	2 cr	3/3 first take
Features (1:1, 1K)	DTC Ads image	2 cr	3/3 first take
360 animation (1:1, 8s, silent)	Kling 3.0 std	10–12 cr	kettle done, first take
360 animation (alt take)	Marketing Studio	40 cr	3 takes in your MS tab (paid)
AI video (9:16, 12s, audio)	Marketing Studio UGC	60 cr	toaster in your MS tab (paid)

Incident logged: four Marketing Studio video calls returned API errors after charging and starting server-side (215 cr total — visible in the transaction ledger, jobs running in your Marketing Studio tab). Net effect: we own 3 kettle orbit takes + 1 toaster UGC we only meant to buy one of each of. Rule adopted: never retry a Marketing Studio video on error — check the transaction ledger first. Balance now ~64 cr; finishing the 3-item matrix (2 orbits + 2 UGC ≈ 140–180 cr at the cheap recipe) needs the monthly reset, a top-up, or the Ultra upgrade you mentioned.

Per-item full stack at validated rates: ~6 cr of stills + ~10 cr orbit + ~60 cr influencer ≈ 76 cr/item (≈ $3.80 at $0.05/cr) before re-rolls and finishing. Against Michael's 40-style premium request that's compute of roughly $150–300 — pricing stays workflow-and-QA anchored, not compute-anchored. Verdicts wanted per cell: keep / re-roll / reject, plus your read on the Marketing Studio takes sitting in your UI tab.