RevShift internal · Jessar Industries · 2026-07-04

Making the site read B2B — full review & plan

Michael's post-approval feedback decoded · Core Home referenced · his full text recovered · homepage render built · zero site edits made

Render v3 — doc order + editorial sections (recommended) v2 — doc order, plain v1 — site-fit order

Same restored text throughout. v2 and v3 both follow Michael's document order verbatim (…who we are → growth & collaboration → better living → what we do → what we do best as his closer); v1 keeps the site-fit sequence. v3 upgrades each block to a richer native Hyper section: the stat strip → scrolling-banner credential marquee · Who We Are → layered-images-with-text · Better Living → lookbook-slider (merchandised scenes with product pins — replaces two static lifestyle bands) · the 19 categories → dual scrolling-banner marquees · What We Do Best → image-with-feature (the same section the PDP Retail-Ready block already uses). All four treatments are native — zero custom code.

The decode, in one paragraph. Michael's Word document isn't loose inspiration — it is Core Home's homepage, rewritten for Jessar, section for section (their mission line, their icon values, their "Who We Are," their 20-category "What We Do" belt, their capabilities). We built the homepage from the prettiest 60% of it — mission, values, lifestyle — and dropped the 40% that carried the vendor story: Who We Are, the full category breadth, and "What We Do Best" (volume programs · opportunity buys · price points · private label). That missing 40% IS the B2B content he's asking about. The fix is additive content + CTA language, not a redesign — which is also why he could sign off the design and still feel this.

3 of 8

of Michael's doc blocks fully cut — all three were the B2B ones

"Shop …" CTAs on the homepage + collection banners

custom code needed — native sections, copy & reorder only

1 · What we cut from his document (the ledger)

Both docx files he sent are identical. Paragraph by paragraph, against the live homepage:

Michael's block	On the live homepage	Status
"FOCUS. EXPERTISE. SUCCESS."	Slideshow eyebrow on all 3 slides	kept
Mission ("affordable, innovative & extreme-value…")	`hp_mission` — verbatim quote band	kept
3 icon values (innovative design · integrity/affordable · quality + business partnerships)	`hp_values` — but "business partnerships" softened to "retail partners"	partial
"Who We Are" — product developers, designers, marketing & business managers	Nowhere	cut
"Drive Growth & Collaboration" + curated-assortment paragraph	`hp_doors` header — but sits at position 21 of 23	buried
"Better Living & Lifestyle" + passion paragraph	`hp_lifestyle_head` chapter quote	kept
The 19-category assortment list (Hydration → Small Furniture)	Compressed to 4 consumer category cards — the one-vendor-whole-aisle message lost	cut
"What We Do Best" — global sourcing · quality elevation · design & packaging for perceived value · core volume programs · regular & opportunity buys · right price points · private label programs	Nowhere. This is the single most B2B block in the doc.	cut

His complaint maps 1:1 to the three cut blocks. Restore those, fix the CTA language, and the homepage says what he wanted it to say — in the design he already approved.

2 · Core Home, mapped to Jessar

Core Home's homepage is a vendor pitch wearing a lifestyle brand's clothes — beautiful imagery, but the content skeleton is: who we are → what we make (breadth) → how we operate (capabilities, factories) → who we make it for (private label, licensing) → brand portfolio. Structure, not design, is what Michael wants borrowed:

Core Home section	What it does for a buyer	Jessar equivalent	Status
Mission ("products people will love")	Tone-setter	`hp_mission`	have
Values icon grid	Operating principles	`hp_values`	have
Who We Are + team/офices	Real company, real people	—	missing
What We Do — 20-category belt	One vendor, whole aisle	4 consumer cards only	missing
Capabilities (factories, QC, engineering)	Supply-chain confidence	Inside Jessar (case packs · bilingual · fill rates)	buried low
Private Labeling (40% of their business)	The program pitch	—	missing
Brand portfolio (22 brands)	Vendor scale	`hp_brands` + lines — 4 houses	have
Retailer/partner proof	Peer validation	Retailer logos + in-store gallery — position 18–20 of 23	buried low

Note: Core Home also runs D2C-flavored blocks (influencer collabs, Instagram wall, lifestyle galleries). Even the reference site keeps consumer polish — it just leads with the vendor story. That's the exact move for Jessar.

3 · The homepage render — what changed

jessar.revshiftmedia.com/homepage_b2b_v1 — same locked Soft Modern design system as the approved v4, zero new design language. Toggle "Section labels" on the render to see, per section: restored = Michael's cut text back in · new = new native section · grey = existing section with copy/CTA or order change only.

#	Section	Change
1	Hero slideshow	Copy only — "One supplier. The whole aisle." / "Programs that perform." / "Built to earn shelf space." CTAs → View the catalogue · Become a dealer (kills "Shop drinkware/cookware")
2	Stat strip (new, native multicolumn)	1996 · 4 brands · 1,700+ SKUs · EN·FR packaging · coast-to-coast — the distributor credentials above the fold
3	Mission	Unchanged (his text)
4	Values trio	Restored his exact wording incl. "collaboration and business partnerships"
5	Who We Are (restored)	His team paragraph + Saint-Eustache/family-run — native image-with-text
6	What We Do (restored)	His [12] quote as headline + all 19 categories as a chip belt + the 4 dept cards ("View the range")
7	House brands + lines	Unchanged
8	What We Do Best (restored — the centerpiece)	6 capability cards: global sourcing · quality elevated · design & packaging that sells · core volume programs · regular & opportunity buys · private label programs. CTA "Talk to us about a program"
9	Retail proof	Retailer logos + in-store marquee moved UP beside capabilities (was position 18–20)
10	Inside Jessar	Unchanged (case packs · bilingual · fill rates) — kept high
11	Lifestyle run	Trimmed 5 → 2 on the homepage (Kitchen depth + Lighting); Morning/Home&Bath/Cast-iron chapters live on into category pages — nothing deleted
12–15	Seasonal · Doors · Press · Close	Kept; close gains the dealer CTA pair; header gets Dealer Login (CRM), Where-to-Buy gone

Implementation cost if approved: ~half a day. Three new native sections (multicolumn ×2, image-with-text ×1), one chip row (buttons-with-icon), copy edits, and editor drag-reordering. No custom code, no template surgery — Michael keeps full editability.

4 · Page-by-page B2B audit (the rest of the site)

Header & navigation — mixed

Do (decided already): Login → crm.jessar.ca:6443/webcrm/ relabelled "Dealer Login"; remove "Where to Buy".
Do: "Become a Dealer" stays the accent CTA — it's the site's one conversion.
Consider (cheap, high-signal): announcement bar — "Wholesale housewares distribution · Canadian retailers since 1996 · Request the price list." One line makes every page declare its audience.
Consider: a "For Retailers" nav item (→ dealer page) so the trade path is visible from the menu, not just the button.

Homepage — the gap (covered by the render)

See §3. The one page where D2C-read is structural: consumer CTAs + 5 lifestyle chapters up top + vendor story cut/buried.

Collection pages — nearly there

Good: no prices shown (pricing-hidden decision completes this); B2B price facet already suppressed; clean cards; sub-collection pills.
Fix (copy): "Shop Now" buttons in the banner templates (collection.banner-without-image, banner-top-with-cards ×3) → "View the range".
Later (C): case-pack chip on product cards where data exists ("Case of 6") — instantly reads wholesale.

Product page — the strongest B2B asset

Already right: Dealer CTA band, Retail-Ready icons (case packs · bilingual · UPC · distribution), full spec grid, variant families, no price (decided), no cart.
Fix (copy): heritage/related wording sweep for any "you'll love" consumer phrasing.
Do (cheap win): the dealer form already accepts ?sku= prefill — surface it on the PDP as "Request price list for this product". That's a buyer's next step, one link.
Later (C): case pack / master carton / MOQ rows in the spec grid (gold dataset holds much of this); per-product sell-sheet download (jessar.catalog_pdf binding exists).

About — good bones, add the people

Good: production band ("Where our products are made"), values, brand strip — supply-chain story already present.
Do: add Michael's "Who We Are" team paragraph here too (it's his copy; it belongs on About even after the homepage carries a version).
Do: cross-link the "What We Do Best" capabilities → dealer page ("work with us").

Become a Dealer — already speaks buyer

Already right: "Shelf space, well spent." · "Built for your buying desk." · "Request the price list." · 3-steps · FAQ covers minimums/bilingual/shipping/one-brand.
Do: add the 6-capability band (same native section as homepage — reuse); add an explicit private label line (it's in Michael's doc, nowhere on the site).
Do: "Dealer Login" link for existing accounts (CRM); a response-time promise on the form ("we reply within 2 business days").

Contact · Press · Footer · system pages

Contact: topic routing exists — make "Wholesale / dealer inquiry" the first (default) topic.
Press: still placeholder — keep compact on homepage; page ships only if Michael supplies coverage (already flagged).
Footer: Trade column → Become a Dealer · Dealer Login · Request the price list · Contact; drop Where-to-Buy. Tagline "Designed in Québec · Distributed across Canada" already lands B2B.
404 / search / password: branding pass already on the runway; password page is a free billboard — put the wholesale one-liner + dealer contact on it for launch.

5 · What we deliberately keep "consumer-grade"

The elevation is not the problem — it's the pitch. Buyers at Costco and Linen Chest are consumers with purchase orders: Caraway-grade photography, brand worlds and lifestyle bands are precisely what convinces them the product will sell through. Core Home does the same (their Instagram wall, influencer program, lifestyle galleries). We keep every bit of the polish — and lead with the vendor story instead of ending with it. That's the whole correction.

6 · The prioritized plan

Phase	Scope	Effort	Gate
A · copy pass	Site-wide CTA sweep ("Shop …" → "View the range" — 11 instances) · hero slide copy · values wording restore · Dealer Login → CRM · remove Where-to-Buy · contact default topic · footer trade column · password-page one-liner	~2–3 hrs, all copy/editor	Sean's go — no client gate needed
B · homepage build	Implement the render: stat strip · Who We Are · category belt · What We Do Best · retail proof moved up · lifestyle 5→2 · close CTAs. Native sections only.	~half day	Sean approves render → show Michael → build (render-before-commit)
C · B2B infrastructure	Case-pack/MOQ on PDP specs + collection card chips · "Request price list for this product" (?sku= link — cheap, could join A) · per-category line-sheet/catalogue PDFs · dealer resource hub · private-label section on dealer page · GA4 events on dealer form · FR parity for all new copy	Item-by-item, mostly post-launch	Prioritize with Sean; some = Phase 6 / billable adds

Questions to close with Michael (fast ones)

Capabilities wording — is he comfortable publicly committing to private label programs and opportunity buys, or is that dealer-gated language?
Retailer logos on the homepage — confirm we're cleared to show the seven marks.
The stat strip numbers — confirm "1,700+ products" and "coast-to-coast" phrasing he wants.